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Cette démarche permet à l’usager de découvrir et d’apprécier le patrimoine du lieu.</p><p><span style=\"font-family: var(--f-sans); font-size: 0.875rem;\">Ainsi, nos modes de vie, nos façons de vivre, de nous déplacer, de communiquer, de partager, de dormir, de manger et d’accueillir ont été repensés pour investir l’ensemble des espaces du bâtiment. Inversement, le bâtiment a été réimaginé pour répondre à ces nouveaux modes de vie. Ce jeu d’équilibre a permis de lier avec finesse les espaces existants à la programmation de la marque.</span></p>\n<p>L’espace bar et restaurant, situé au cœur du bâtiment, a été conçu comme le lieu de vie d’une maison de maître. Ainsi, nous avons travaillé sur les codes domestiques afin d’habiller les espaces, en jouant sur la combinaison des matériaux, le choix du mobilier et la conception de pièces sur mesure, tout en respectant l’empreinte historique de ces lieux.</p>\n<p>L’objectif était de créer un espace ouvert et facilement appropriable, véritable lieu de partage où une famille pourrait côtoyer un backpacker, offrant ainsi une expérience sociale enrichissante.<br>\n<br>\nDeux grandes catégories de chambres sont proposées : les dortoirs et les chambres privées.</p>\n<p>Dans les chambres privées, la tête de lit a été pensée comme un élément structurant de l’espace, garantissant une grande fonctionnalité autour du lit (table de nuit, commandes d’éclairage, dressing et rangements). Alors, le reste de la chambre s’allège, créant une impression de légèreté et d’espace, tout en offrant un confort supplémentaire et de nouvelles fonctions. Les teintes blanc cassé, craie et calcaire apportent douceur et lumière, évoquant les couleurs des bâtiments historiques de la ville. Les bois clairs, quant à eux, s'inspirent du bois flotté que l'on trouve sur les plages du littoral.<br>\n<br>\nDans les dortoirs, le lit est conçu sous forme de cabine. Ses dimensions généreuses assurent un confort, renforcé par les diverses fonctionnalités à proximité : casier privatif, liseuse à variateur, table de nuit et rideau opaque, offrant à la fois intimité et contrôle de la lumière. Les matériaux, les rayures et les couleurs rappellent les anciennes cabines de plage.<br>\n<br>\nLes couloirs distribuant les chambres s’animent grâce à des jeux de cadres, de filets et de bardage bicolore, évoquant les cabanes de pêcheurs du littoral.</p>","en":"<p>Central is a hospitality brand bridging the gap between boutique hotels and youth hostels.&nbsp;</p><p>Each property is conceived as a unique hotel, reinventing the guest experience based on its location.</p><p>Central La Rochelle was envisioned with a deep consideration for its geographical setting and rich surroundings. We drew from the region's identity to define the architectural language of Central La Rochelle.</p><p>This approach allowed us to establish specific architectural codes for the brand, with the ultimate goal of transforming this new venue into an immersive experience.</p><p>Located in the heart of one of La Rochelle's most picturesque neighborhoods, this building is an integral part of the city's heritage. 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This delicate balancing act allowed us to seamlessly connect the existing spaces with the brand’s programming.</p><p>The bar and restaurant area, situated at the heart of the building, was designed to evoke the living spaces of a grand mansion. We utilized domestic design codes to dress the spaces, playing with material combinations, furniture selection, and custom-designed pieces, all while respecting the historical footprint of the premises.</p><p>The goal was to create an open, highly approachable space—a true place of sharing where a family might cross paths with a backpacker, fostering a rewarding social experience.</p><p>Two main room categories are offered: dormitories and private rooms.</p><p>In the private rooms, the headboard was conceived as a structural element, ensuring high functionality around the bed (integrating nightstands, lighting controls, wardrobe space, and storage). 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Les créateurs font appel au Studio Hekla en 2017 pour l'ouverture de leur première boutique rue sainte Catherine, au numéro 137.</p>\n<p>Dès l'entrée, le ton est donné avec un shop à l'architecture intérieure jeune, décontractée, lumineuse.</p>\n<p>Au départ, Hekla doit imaginer un principe de construction qui puisse se décliner facilement. Autre particularité : concevoir des modules de présentation multiples pour cette enseigne mono-produit.</p>\n<p>Le studio imagine alors une boite blanche dans laquelle le mobilier s'intégrerait parfaitement en apportant relief et volumes. Au final, les meubles dessinés en CP peuplier s'adaptent à tout type d'espace et permettent de nombreuses déclinaisons. Merchandising vertical, sur portants ou suspension centrale, côtoie présentation à l'horizontale avec un jeu d'échelle ingénieux.&nbsp;</p>\n<p>Cet aménagement dynamique permet à l'oeil de déambuler au gré des modules qui rythment l'ensemble et mettent en valeur les illustrations</p>","en":"<p><b>Modular and adaptable architectural concept for the first step of a web-to-retail transition</b></p><p>A Bordeaux brand with a playful sense of humor, the startup, founded in 2013, built its growth on the online sale of customizable t-shirts. The founders called upon Studio Hekla in 2017 for the opening of their first boutique at 137 Rue Sainte-Catherine.&nbsp;</p><p>From the moment you enter, the tone is set by a shop featuring a youthful, laid-back, and bright interior architecture.&nbsp;</p><p>Initially, Hekla had to devise a construction principle that could be easily adapted. Another specific requirement: designing multiple display modules for this single-product brand.&nbsp;</p><p>The studio therefore envisioned a white box into which the furniture would seamlessly integrate, adding texture and volume. Ultimately, the furniture, designed in poplar plywood, adapts to any type of space and allows for numerous configurations. Vertical merchandising, whether on racks or a central hanging structure, sits alongside horizontal displays through an ingenious play of scale.&nbsp;</p><p>This dynamic layout allows the eye to wander along the modules that give rhythm to the space and beautifully highlight the illustrations.</p>","font":"inter","align":"left","size":"m","credits":[]},"sousFiltres":["boutique-flagship"]},{"id":"glacerie dumas","title":{"fr":"Glacerie Dumas","en":"Glacerie 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un concept de restaurants où l’originalité s’ouvre à la franchise</b></p>\n<p>Pitaya, restaurant thaïlandais fondé à Bordeaux, a ouvert plusieurs restaurants en France, à la suite de son succès local.<br>\nL’enseigne a missionné Hekla pour réaliser son nouveau concept commercial et repenser sa charte architecturale, son mobilier et son identité visuelle.</p>\n<p>Si chaque restaurant doit demeurer unique et original par sa typologie, l’agence a imaginé un concept déclinable. De par sa logique de construction et son ambiance urbaine, la franchise reste fidèle à l’image de Bangkok.<br>\nLes matériaux bruts comme le béton, le bois et l’acier interprètent la modernité de la mégalopole. La fresque murale et les caissons suspendus retranscrivent l’effervescence des rues asiatiques.</p>\n<p>Le comptoir central théâtralise la préparation et assure une limite visuelle entre la cuisine et la salle du restaurant. Dessiné sur mesure, le mobilier ainsi que ses différentes typologies d’assise s’intègrent avec cohérence dans l’espace.<br>\nHekla s’éloigne des codes classiques de la restauration asiatique pour en faire un concept plus fort qui s’inscrit dans une dimension citadine moins traditionnelle.</p>","en":"<p><b>Envisioning a restaurant concept where originality meets franchising</b></p><p>Pitaya, a Thai restaurant founded in Bordeaux, has opened several restaurants across France following its local success.</p><p>The brand commissioned Hekla to create its new commercial concept and redesign its architectural charter, furniture, and visual identity.</p><p>While each restaurant must remain unique and original in its typology, the agency has designed an adaptable concept. Through its construction logic and urban atmosphere, the franchise remains true to the image of Bangkok.</p><p>Raw materials such as concrete, wood, and steel interpret the modernity of the megalopolis. The wall mural and suspended boxes capture the effervescence of Asian streets.</p><p>The central counter turns the food preparation into a performance and provides a visual boundary between the kitchen and the dining area. Custom-designed, the furniture and its various seating styles integrate cohesively into the space.</p><p>Hekla moves away from the classic codes of Asian dining to forge a stronger concept rooted in a less traditional, more urban dimension.</p>","font":"inter","align":"left","size":"m","credits":[{"role":{"fr":"Photographe","en":"Photographer"},"name":"Julien Fernandez"}]},"sousFiltres":["street-food"]},{"id":"runstore","title":{"fr":"Run Store","en":"Run Store"},"subtitle":{"fr":"","en":""},"typology":"Lieu","date":"","pillLogo":null,"heroImage":"/assets/media/imgi-2-image-1783335178125.webp","photos":[{"src":"/assets/media/imgi-1-image-1783335165237.webp","alt":""},{"src":"/assets/media/imgi-2-image-1783335165619.webp","alt":""},{"src":"/assets/media/imgi-4-image-1783335166039.webp","alt":""},{"src":"/assets/media/imgi-6-image-1783335166409.webp","alt":""}],"visible":true,"edito":false,"featured":false,"univers":["retail"],"expertises":["lieu","architecture","architecture-interieur","concept-commercial"],"tags":["Running Store","Sport Retail","Technical Merchandising"],"blocks":[{"id":"block-1783334965872-tyed","type":"photo-grid","width":"full","cols":"2","ratio":"auto","photos":[{"src":"/assets/media/imgi-1-image-1783334970602.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-2-image-1783334973701.webp","caption":"","alt":"","autoplay":false,"cover":false}]},{"id":"block-1783334977255-7ito","type":"photo-grid","width":"full","cols":"2","ratio":"auto","photos":[{"src":"/assets/media/imgi-7-image-1783335148594.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-6-image-1783335145806.webp","caption":"","alt":"","autoplay":false,"cover":false}]}],"description":{"fr":"<p><b>Valoriser une sélection exigeante de running dans un espace urbain et dynamique</b></p>\n<p>La boutique bordelaise Run Store propose une gamme pointue de produits techniques pour les passionnés de course à pied.&nbsp;<span style=\"font-family: var(--f-sans); font-size: 0.875rem;\">Pour mettre en valeur ces chaussures aux dominantes fluorescentes, Hekla a opté pour une enveloppe monochrome blanche.</span></p>\n<p><span style=\"font-size: 0.875rem; font-family: var(--f-sans);\">Aux murs, une trame en acier, rythme l’espace. Sa logique de construction et sa large gamme d'éléments d'accroche, offre une multitude de configurations possibles. Le sol de la boutique, en béton ciré gris, marque le prolongement de la rue voisine. Au centre, le tapis de course permet aux clients de tester chaque modèle, avec une vue sur les quais, terrain de course privilégié des Bordelais.</span></p>\n<p>Dans cette ambiance épurée, le lien entre l’escalier en bois brut et la borne d’accueil est assuré avec la sixième marche blanche. Une autre histoire commence à l’étage.</p>","en":"<p><b>Showcasing a curated running selection in an urban and dynamic space</b></p><p>The Bordeaux-based boutique Run Store offers a cutting-edge range of technical products for running enthusiasts. To highlight these predominantly fluorescent shoes, Hekla opted for a monochrome white envelope.</p><p>On the walls, a steel framework gives rhythm to the space. Its construction logic and wide range of hanging elements offer a multitude of possible configurations. The shop's floor, made of grey polished concrete, acts as an extension of the adjacent street. In the center, a treadmill allows customers to test each model, overlooking the quays, the favored running ground of Bordeaux residents.</p><p>Within this sleek atmosphere, the connection between the raw wood staircase and the reception desk is formed by the sixth white step. Another story begins upstairs.</p>","font":"inter","align":"left","size":"m","credits":[{"role":{"fr":"Lieu","en":"Location"},"name":"Bordeaux"},{"role":{"fr":"Surface","en":"Area"},"name":"48m²"},{"role":{"fr":"Photographe","en":"Photographer"},"name":"Julien Fernandez"}]},"sousFiltres":["boutique-flagship"]},{"id":"analabo","title":{"fr":"Analabo","en":"Analabo"},"subtitle":{"fr":"","en":""},"typology":"Lieu","date":"","pillLogo":null,"heroImage":"/assets/media/imgi-40-3835-architecture-design-muuuz-m-1784031520426.webp","photos":[{"src":"/assets/media/imgi-40-3835-architecture-design-muuuz-m-1784031523169.webp","alt":""},{"src":"/assets/media/imgi-46-3835-architecture-design-muuuz-m-1784031548277.webp","alt":""},{"src":"/assets/media/imgi-50-3835-architecture-design-muuuz-m-1784031567293.webp","alt":""},{"src":"/assets/media/imgi-54-3835-architecture-design-muuuz-m-1784031636255.webp","alt":""}],"visible":true,"edito":false,"featured":false,"univers":["sante"],"expertises":["lieu","architecture","architecture-interieur","concept-commercial"],"tags":["Medical & Healthcare","Diagnostic Laboratory"],"description":{"fr":"","en":"","font":"inter","align":"left","size":"m","credits":[]},"blocks":[{"id":"block-1784028481224-iv1s","type":"photo-grid","width":"full","cols":"3","ratio":"auto","photos":[{"src":"/assets/media/imgi-9-image-1784028532895.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-12-image-1784028536308.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-15-image-1784028552970.webp","caption":"","alt":"","autoplay":false,"cover":false}]},{"id":"block-1784028555736-pn0h","type":"photo-grid","width":"full","cols":"4","ratio":"auto","photos":[{"src":"/assets/media/imgi-36-3835-architecture-design-muuuz-m-1784028563710.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-37-3835-architecture-design-muuuz-m-1784028571515.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-38-3835-architecture-design-muuuz-m-1784028585495.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-40-3835-architecture-design-muuuz-m-1784028590431.webp","caption":"","alt":"","autoplay":false,"cover":false}]},{"id":"block-1784028594878-yqlb","type":"photo-grid","width":"full","cols":"4","ratio":"auto","photos":[{"src":"/assets/media/imgi-41-3835-architecture-design-muuuz-m-1784028599300.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-42-3835-architecture-design-muuuz-m-1784028605385.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-44-3835-architecture-design-muuuz-m-1784028615880.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-45-3835-architecture-design-muuuz-m-1784028619591.webp","caption":"","alt":"","autoplay":false,"cover":false}]},{"id":"block-1784028623443-qp58","type":"photo-grid","width":"full","cols":"4","ratio":"auto","photos":[{"src":"/assets/media/imgi-46-3835-architecture-design-muuuz-m-1784028655291.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-47-3835-architecture-design-muuuz-m-1784028658002.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-48-3835-architecture-design-muuuz-m-1784028663942.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-51-3835-architecture-design-muuuz-m-1784028667281.webp","caption":"","alt":"","autoplay":false,"cover":false}]},{"id":"block-1784028672368-qlw5","type":"photo-grid","width":"full","cols":"4","ratio":"auto","photos":[{"src":"/assets/media/imgi-50-3835-architecture-design-muuuz-m-1784028677431.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-52-3835-architecture-design-muuuz-m-1784028680373.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-53-3835-architecture-design-muuuz-m-1784028694032.webp","caption":"","alt":"","autoplay":false,"cover":false},{"src":"/assets/media/imgi-54-3835-architecture-design-muuuz-m-1784028703163.webp","caption":"","alt":"","autoplay":false,"cover":false}]}],"sousFiltres":["laboratoire"]}]}