ines de la fressange Paris

The pop-up boutique that reinvented the codes of a clothing brand

Ines de la Fressange held a pop-up store for two months in the walkways of the Centre Beaugrenelle in Paris. Hekla got its inspiration from the Paris boutique and the “Corner au Printemps Haussman” to play with the brand’s codes.

This space made up of clothing display racks, a front desk, a changing and a stock room, kept Ines de la Fressange’s classic wall moldings as well as their signature black and pink colors.

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Place : Beaugrenelle Shopping Center, Paris
Description : Pop-up store
Status : Done
Area : 42m2
Client : Inès de la Fressange
Photo credit : Pauline Guerrier

Design