Léopold is an organic supermarket brand with a fine selection of fresh and local products. Hekla worked on the rebranding of the brand with the common thread being the idea of placing Léopold as a meeting place between the producer and the consumer. By focusing on transparency of speech, the desire was to develop accessible graphic communication. For the logo, custom made lettering is designed. Its anatomy allows it to build its icon. The strips reminiscent of market blinds become a strong graphic identity code in accordance with the brand’s values. A series of illustrations contextualizes the speech.
Graphic design
