Simon Page and Jean-Baptiste Gelle, both certified osteopaths, have founded Workosteo.
They offer their services to companies to heal employees who, far too often, suffer from musculoskeletal disorders.
Hekla has blended the worlds of health and business in one sober and reassuring corporate identity.
The human anatomy is central in Workosteo’s visual communication strategy.
The fine and fuller lines of the logo draw the outline of vertebras. The graphic lines represent muscular fibers which are worked on when preventive massage is performed.
The soft harmony between white and slate blue creates balance between the two worlds of health and business.-Photo : 18-55